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精品包装礼盒的设计与消费心理

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精品包装礼盒的设计与消费心理

发布日期:2018-11-14 作者:admin 点击:

  精品包装成为实际商业活动中市场销售的主要行为,不可避免地与消费者的心理活动产生密切的关系。而作为包装设计者如果不懂得消费心理则会陷于盲目。怎样才能引起消费者的注意,又如何进一步激发他们的兴趣、诱发他们采取购买行为,这都必须牵涉到消费心理学的知识。因此,研究消费者的消费心理及变化是包装设计的重要组成部分。只有掌握并合理运用消费心理规律才能有效地改进设计质量,在增加商品附加值的同时,提高销售效率。

 

精品包装礼盒的设计与消费心理

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关键词:精品包装礼盒的设计与消费心理,广州同辉包装制品有限公司,精品包装

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